Portugal, The Man Partners With Hifi Farms
FOR IMMEDIATE RELEASE
APRIL 19, 2017
PORTUGAL. THE MAN PARTNERS WITH WIEDEN + KENNEDY AND PORTLAND’S HIFI FARMS TO RELEASE CUSTOM CANNABIS BLEND NAMED AFTER THE BAND’S NEW SINGLE “FEEL IT STILL”
PRE-ROLLED BLEND AVAILABLE APRIL 20TH
WATCH “FEEL IT STILL” VIDEO HERE
Portland-based Portugal. The Man has teamed up with international advertising agency Wieden + Kennedy and Oregon Cannabis grower Hifi Farms (Called “The coolest cannabis company in Oregon,” by Esquire Magazine) to release Feel it Still, a custom, packaged, pre-rolled blend designed to pair with the band’s new single. The cannabis blend will be available starting on April 20th (the unofficial cannabis holiday) at all Serra Cannabis and Electric Lettuce recreational dispensaries.
“We partnered with Hifi Farms because they’re one of the best growers in Oregon and it’s especially important right now to raise awareness for reasonable drug laws. Also, smoking weed while listening to music is awesome.” – Zach Carothers, Bassist
This fine craft cannabis blend is made up of our Top Shelf hybrid strains Gorilla Glue #4 and Girl Scout Cookies. Grown indoor at Hifi Farm (our 50 acre Clean Green Certified™ compound just west of Portland in Washington County) out of custom living soil and under state-of-the-art LED lighting technology, these prerolls are yet another expression of Hifi Farms’ credo, Make Beautiful Things.
Stay open, optimistic, and beautiful with Portugal. The Man, Hifi Farms, and these hand-ground, ethically grown packaged prerolls.
In the end, bringing together a Portland-based ad agency, a Portland-based band and an Oregon-based cannabis company with its origins in music just made sense. But this partnership also calls back to the band’s origins. There’s no way to know for sure how the group landed on the name Portugal. The Man—deemed one of the worst band names ever by Noisey, Rolling Stone, and Esquire—but there’s a pretty good chance that weed had something to do with it.
Wieden+Kennedy, founded in Portland, Oregon, in 1982, is an independent, privately held global creative company with offices in Amsterdam, Delhi, London, New York City, Portland, São Paulo, Shanghai and Tokyo. Wieden+Kennedy has helped build some of the strongest global brands, including AB InBev, Coca-Cola, Delta Air Lines, Honda, Nike, Procter & Gamble, Samsung and Verizon.
About Hifi Farms
Based in Oregon, Hifi Farms is a Clean Green Certified™ craft cannabis cultivation company, recently called “the coolest cannabis company in Oregon” by Esquire Magazine. Started by four friends with a shared passion for music, socialprogress, and cannabis, Hifi Farms is partnership of purpose, creativity, and craft.
* * *
Everything You Need To Know About Portugal. The Man’s New Album:
Well, we’re two full months into 2017 and the world continues to burn like an avalanche of flaming biohazard material sliding down a mountain of used needles into a canyon full of rat feces. But hey, it’s not all bad: Portugal. The Man has a new album coming out called Woodstock.
PTM’s last album came out over three years ago—a long gap for a band who’ve dropped roughly an album a year since 2006. And in true, prolific band fashion, they’ve spent almost every minute since 2013 working on an album called Gloomin + Doomin. They created a shit-ton of individual songs, but as a whole, none of them hung together in a way that felt right. Then John Gourley, PTM’s lead singer, made a trip home to Wasilla, Alaska, (Home of Portugal. The Man’s biggest fan, Sarah Palin) and two things happened that completely changed the album’s trajectory.
First, John got some parental tough love from his old man, who called John on the proverbial carpet or dogsled or whatever you put people on when you want to yell at them in Alaska. “What’s taking so long to finish the album?” John’s dad said. “Isn’t that what bands do? Write songs and then put them out?” Like fathers and unlicensed therapists tend to do, John’s dad cut him deep. The whole thing started John thinking about why the band seemed to be stuck on a musical elliptical machine from hell and, more importantly, about how to get off of it.
Second, fate stuck its wiener in John’s ear again when he found his dad’s ticket stub from the original 1969 Woodstock music festival. It seems like a small thing, but talking to his dad about Woodstock ’69 knocked something loose in John’s head. He realized that, in the same tradition of bands from that era, Portugal. The Man needed to speak out about the world crumbling around them. With these two ideas converging, the band made a seemingly bat-shit-crazy decision: they took all of the work they had done for the three years prior and they threw it out.
It wasn’t easy and there was the constant threat that the band’s record label might have them killed, but the totally insane decision paid off. With new, full-on, musical boners, the band went back to the studio—working with John Hill (In The Mountain In The Cloud), Danger Mouse (Evil Friends), Mike D (Everything Cool), and longtime collaborator Casey Bates (The one consistent producer since the first record). In this new-found creative territory, the album that became Woodstock rolled out naturally from there.
Remember that mountain of burning needles we were talking about? Good. Because Woodstock is an album (Including the new single “Feel It Still”) that—with optimism and heart—points at the giant pile and says, “Hey, this pile is fucked up!” And if you think that pile is fucked up too, you owe it to yourself—hell, to all of us—to get out there and do something about it.
# # #
Jason Davis (National) // Jason.Davis@atlanticrecords.com
Amy Laudicano (Tour/Online) // Amy.Laudicano@atlanticrecords.com
Brandon Reynolds (Wieden+Kennedy) // Brandon.email@example.com